Short Film Club

Voted to be the Vice President of Marketing to raise funds and promote the brand for Short Film Club.

Logo Redesign (Before & After)

The classic blue and red circle was redesigned to have a more modern look to align with the film industry. Short Film Club has two groups throughout the semester: four big budget films and several independent films. The core brand needed to represent how it focuses on big budget films and increase brand awareness, so the word Short Film Club was shortened to SFC so it can be easier to read. The square that appears in the new logo represents how a film camera shoots in a square manner. It's also useful to show films inside of it to showcase the many genres that the club does. 

Branding